The Eduard Modeller's Den

The Eduard Modeller's Den is an online paid magazine of Czech company Eduard - M. A. designed for enthusiasts of plastic modeling, history, and related subjects. It offers a diverse range of content, including articles on current events, historical articles, museum travel guides, and interviews with notable personalities.

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Eduard Modellers Den No. 9 - JANUARY 2026
EDITORIAL
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Dear Friends
As most of you probably know, I am
addressing you today via the editorial of this
magazine for the last me. Aer more than
a year, we are concluding our eort to bring
you interesng and unusual reading from
the eld of history and plasc modeling
with this, the ninth issue. We decided to
oer a magazine for moments of relaxaon
in your modeling easy chairs, which would
be a mixture of news, lesser-known stories
from the mosaic of history, and fresh
perspecves on more familiar themes. And
in a way that would be reader-friendly, with
well-processed content both in terms of text
and graphics, with, last but not least, an
appropriate reading comfort level, which is
always a challenge with online media.
And I am convinced that we have succeeded.
Eduard Modellers Den is a magazine that
has set and kept its bar high. It has managed
to gather around it quality authors, bringing
interesng topics and awakening in many of
you the ancipaon of the next issue.
However, this alone is far from good enough.
Part of the concept of the developing
magazine was also the idea that this project
would make money on its own. Despite
all our eorts, we were unable to obtain
enough sales (enough paying readers) for the
magazine to pay for itself. We expected that
the launch would have its pialls, and that
the whole thing would require our paence
and the certainty given by the publisher‘s
background. And we were paent and
forgiving. However, aer a certain period of
me, the trajectory of sales and pre-orders
of the magazine showed stagnaon, which
did not give much hope that the ice would be
broken. We looked for reasons and soluons,
and postponed any decision to end the EMD
project.
It is probably essenally pointless to
elaborate on the reasons that we consider
relevant, but I will nevertheless menon
the one that we consider to be the main
one – despite its content, EMD was unable
to break the general aversion to purchasing
readable content on the Internet, associated
with registraon and, of course, payment.
And this despite the fact that we oered
bonuses in the form of discount coupons for
the Eduard e-shop as a counter-value, with
which the reader (if he was both a modeler
and an Eduard customer) could get much
more than he invested in purchasing the
magazine. To a certain extent, we are to
blame for this – for many years we have been
educang our readers to the fact that they
can expect an extensive magazine from us
every month, or a newsleer if you like, for
free of which EMD is a paid supplement. And
many of our readers simply did not want to
buy a paid supplement, even with exclusive
content. And this is where our assumpons
were most out of touch with reality.
Of course, it was possible to postpone
the end of the EMD project given that the
regular monthly newsleer itself does not
generate any revenue at all, but it is a logical
component of a company like ours.
However, in (not only) economically
turbulent mes, such as the one in which we
have all been struggling for many months
and even years, it is not possible to maintain
a non-prot project like the EMD magazine
in the long term.
However, not everything that EMD brought
with it will disappear with its end. Some
columns will be incorporated into the
monthly regular newsleer, such as the
ongoing series Plastos, model galleries in
the form of Model&Story, and the recently
launched series of arcles Stars in the Dust
and in the Sky about personalies from the
cultural and scienc spheres in connecon
with their parcipaon in historical events.
On the other hand, a secon like Warning
Shots although certainly benecial for
modelers – will disappear completely.
We do not think its inclusion in the Eduard
newsleer would be appropriate or fair.
And then there are secons like the editorial
by the editor-in-chief that you are reading
now, current events and historical notes,
and the debrieng feature, which would
either lose their meaning in the newsleer
or duplicate exisng secons.
A completely separate issue that we need to
resolve in connecon with the terminaon of
EMD is the selement with subscribers who
are entled to issues that are no longer being
published. I can assure you that in the coming
weeks all subscribers whose claims have not
been met will be contacted individually and
we will discuss compensaon related to our
obligaons to them.
In the thirteen months during which we
published ten issues of EMD, including the
inaugural issue from December 2024, the
team involved in its implementaon has
done a great deal of quality work. And I am
sure that we have an achievement behind
us that we need not be ashamed of.
I would like to thank our authors, colleagues
from the editorial board, graphic designers,
Triobo, which provided the plaorm on
which the magazine was published, and last
but not least, you, our readers, for the favor
and support you have given to the Eduard
Modellers Den magazine.
I wish you all the best and look forward to
meeng you again through the pages of the
monthly Eduard newsleer Info.
Jan Zdiarsky
Chief Editor
The Eduard Modeller's Den